If your Adobe SDK implementation is capturing the device ID or also called advertiser ID of the device, AAM segments can be shared to AMO (now rebranded to Ad Cloud DSP).
When you build a AAM segment based off behavioural or transactional data in your app, AAM can send those device IDs to the Ad Cloud for programmatic media buys on in-app inventory/placements such as games or utility apps.
The great feature of the Ad Cloud integration is that cookies and device IDs can be sent using the same Destination.