How do you send AMO data - impressions, clicks, Ad Group, Ad Campaigns and KWs to AAM. I need to build segments and traits in AAM and using AMO variables. Anything else can be sent to AAM from AMO such as Ad Copy etc?
You can deploy AAM pixels on your campaigns. You will also have to setup traits in Audience Manager using metadata files from the campaign. You can capture campaign name - campaign id, creative name - creative id matches as traits rules.