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AMO data in AAM

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anishj80303402
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anishj80303402
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11-09-2017

How do you send AMO data - impressions, clicks, Ad Group, Ad Campaigns and KWs to AAM.  I need to build segments and traits in AAM and using AMO variables. Anything else can be sent to AAM from AMO such as Ad Copy etc?

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Anish

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Sid_AAMr
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Sid_AAMr
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11-09-2017

Hi anishj80303402​,

You can deploy AAM pixels on your campaigns. You will also have to setup traits in Audience Manager using metadata files from the campaign. You can capture campaign name - campaign id, creative name - creative id matches as traits rules.

Please look at the following link to understand how the pixels work - Media Data Integration

Thanks

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Raghu_Kishore_R
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03-09-2019

Is there a direct integration between AMO and AAM, such that AMO can directly share the campaign data with AAM?