I have AEM and I am thinking about integrating Adobe Audience Manger.
My goal is to personalize content on my homepage for first-time visitors of my website using 2nd/3rd-party data.
Is such personalization possible at all?
Where do I set the targeting rules? If I know from the Audience Manger the user belongs to segment 23A, where do I set the rule that segment 23A is shown content X? Is that possible with AEM or do I need Adobe Target? Could I event use tools, such as Google Optimize, to show personalized content?