AEM and Audience Manger: How and where do I personalize content for first-time visitor?





I have AEM and I am thinking about integrating Adobe Audience Manger.


My goal is to personalize content on my homepage for first-time visitors of my website using 2nd/3rd-party data. 

Two question:

  • Is such personalization possible at all?
  • Where do I set the targeting rules? If I know from the Audience Manger the user belongs to segment 23A, where do I set the rule that segment 23A is shown content X? Is that possible with AEM or do I need Adobe Target? Could I event use tools, such as Google Optimize, to show personalized content?

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