This is an indirect AAM question. We have Adobe Analytics and we server side forward non-pii data to Audience Manager with an anonymous ID, and send that to destinations such as DSP's to activate segments.
With iOS 14 using the IDFA will require an opt-in through a default iOS pop-up, much like allowing push notifications.https://developer.apple.com/app-store/user-privacy-and-data-use/
However it's not perfectly clear to me, if such an opt-in is required also for tracking in the way described above. Any opinions on this matter?
Hello @MatiasBk ,
With iOS14 we do get privacy controls. Adobe Analytics and Audience Manager also provide you with the opt-in flag that you may use to control the data collection.
Setting the user's opt status
I hope this helps!
Hi @MatiasBk ,
Our internal teams are also working closely with the Mobile SDK team to address the consent requirements.
We are planing to make these changes prior to the release of the new iOS (September 14th), but we don’t currently have a fixed date.
Please keep an eye on product notifications and there will be some customer facing pages documenting these changes when it is due to be released.