Hi Guys,
I was wondering to make assumptions that the traits in AAM works at hit level while the segments tie the hits & visits togther on the visitor level. Is my assumption correct or am I missing something here?
Consider a scenario wherein I create a trait like order conversions on homepage (which is invalid but I can create!), now if I create a trait like :
1. pageurl contains homepage AND c_event = "order". Will my trait have any data, if not, can I assume traits are at hit level.
scenario 2:
trait 1: pageurl contains homepage
trait 2: order confirmation event
when I create a segment "users who ordered on homepage", I define it as segment 1=trait1 AND trait 2. It shows me data, which means segments are definitely at visitor level, as there can't be orders on the homepage.
Now the question remains, are the traits realise at hit-level whereas segments at visitor level?
Regards
E