AAM to Exact Target destination

[#1]

Hello,

I have been told that the AAM to Exact Target destination has now been discontinued. Is there any workaround for me to send AAM audiences to Exact Target?

[#2 · Accepted solution]

Hi mandeepkang1981​, creating a URL destination would be the best way to go - see Configure a URL Destination

The server-to-server destination between AAM and Exact Target has been discontinued, however if you are an Analytics customer, you can implement custom integrations for ExactTarget using standard Analytics features and APIs, including Classifications, Data Sources, Processing Rules, and Data Warehouse exports. Engagements with the Adobe consulting team can be considered as needed.


See - How to create your own email marketing (ESP) + Adobe Analytics integration

Hope that helps

[#3]

mandeepkang1981​, I've never work with this particular integration but yes I believe the idea is to serve you Analytics data (including audiences) to Exact Target.

My advice at this point is to get in touch with them to maybe try and get more information that would allow you to make a decision.

[#4]

Will this also allow us to push segments into Exact Target?

[#5]

Hey Mandeep,

Do you need more information in this regard?

Thanks,

Gaurang

[#6]

Hey,

You can refer the documentation to map destinations with Adobe Audience Manager here - Map Segments to a Destination. An ideal way would be to use the URL destination method and update a destination.

Thanks,

Gaurang