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AAM Destinations - can they be decoupled from loading AAM on client

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valerie_anders
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valerie_anders
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04-01-2021

We load AAM via Launch.  AAM is loaded at the same time that the Analytics core is loaded and we are using server side forwarding.

 

Our IT department is asking if we can delay the destinations being sent to AAM until later on the page.   It that possible?  Is it possible to still load AAM at the time that the Analytics core is loaded, but to delay the destinations being sent?

 

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shweta_singh
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shweta_singh
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19-01-2021

Hi @valerie_anders ,

 

Audience manager destinations are fired when a user qualifies for the mapped segment. We can delay the firing of the destination, if we can delay the segment qualification.

For that, you can utilize recency and frequency available in audience manager.

 

Regards,

Shweta