We need to know if there are any guidelines by Adobe Experience Cloud/AAM on Safari's ITP 2.2?
ITP 2.2 cuts the first-party cookie’s lifespan from seven days to one day. As a result, the first-party cookies that Ad Platforms / DSPs will write because of Partner ID syncs (dpm.demdex.net/ibs:dpid=...) will be deleted after 24 hours. Shouldn't that impact match rates in AAM, if visitors are not visiting websites daily?
Is there any public doc on impact, guidelines and future plans on ITP 2.2 ?
We have this one: https://helpx.adobe.com/au/analytics/kb/adobe-analytics-anditp.html which talks about ITP 2.0 and 2.1 but nothing on 2.2.
shweta_singh
Employee
shweta_singh
Employee
20-09-2019
Hi there,
I am planning to publish a blog stating impacts of ITP2.2. I will share the link for same shortly.
Regards,
Shweta
Andrey_Osadchuk
MVP
Andrey_Osadchuk
MVP
05-09-2019
Hi ShwetaSingh ,
Could you please share the presentation if it's possible?
shweta_singh
Employee
shweta_singh
Employee
04-09-2019
Hi Varun,
I have sent a presentation talking about impacts of ITP 2.2 and guidelines to mitigate them separately on your email.Please have look and let us know if any additional information is required.
Regards,
Shweta
kempec
kempec
26-02-2020
Hello, could you also share the PPT with me as we are also looking into understanding the impact. Thank you!
franciscor54562
franciscor54562
27-09-2019
Hi!
ITP 2.3 is here! Intelligent Tracking Prevention 2.3 | WebKit
veerak11174403
veerak11174403
26-09-2019
Hi Shweta,
Can you send me that PPT as well please?
veerak11174403
veerak11174403
26-09-2019
Thanks Shweta, keen to know the impacts
franciscor54562
franciscor54562
21-09-2019
Thank you!
Olivier_Blonste
Olivier_Blonste
18-09-2019
Hi Shweta,
Would you be kind enough and also send me this presentation?
Also, to work around ITP, could you please confirm that we need the 2 following:
1. implementation of CNAME
2. visitor ID service v4.3.0 or above
Thank you,
Olivier
MA1985
MA1985
17-09-2019
Hi,
Is it possible to share the presentation? If not, would you be able to list out the impacts with the recent changes in ITP/ETP for AAM url?
Thanks
ciderkin77
ciderkin77
13-09-2019
Could you please share the presentation with us too? Thanks!
michaelp6687157
michaelp6687157
04-09-2019
Hey Shweta,
We have been investigating this internally too and had a couple of questions. Would it be correct to say that CNAME would only be recommended to be implemented on Safari browsers and we leave all other browsers to the RDC implementation?
The reason for this is that we do not want to limit a clients ability to use Marketplace and 2nd Party Data share and, as far as we understand, a CNAME implementation does not make this possible on any browser.
Regards,
Michael Parker