Why would my Visits and Entries be equal? Shouldn't Visits (almost always) be higher?

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emilyfitz

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emilyfitz

emilyfitz

28-06-2018

I'm working on a large website that I am certain gets more Visits than Entries. I am working off very simple segments that are just Page/Page Name = x. I don't understand why my Visits and Entries are coming out equal?

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nickh86417692

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nickh86417692

nickh86417692

28-06-2018

In Adobe, an entry is registered at the beginning of each visit. So visits and entries should always match. Similarly, an entry page and referrer value (if available) should be recorded at the beginning of every visit, and will expire at the end of the visit (30 minutes of inactivity).

If you're thinking of entries as, the first time a visitor visits the site ever, you could build a segment to only show entries where visit number equals 1.