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Why would Hit Depth be less than Visit Depth ?

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mubarakd5726232
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mubarakd5726232
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19-08-2020

IF Hit depth is incremented on every during a Visit and Visit depth only incremented for a Page View hit AND Pagename is not the same as previous, shouldn't the Hit Depth always be either equal or greater than Visit Depth ?

 

Take the following example with Segment applied ..

 

mubarakd5726232_0-1597826253582.png

 

mubarakd5726232_1-1597826369994.png

 

Surely if Visit depth was 2 it should have taken at least 2 hits to register so why would Hit depth be at 1 for a (large) percentage of Visit depth = 2 ?

 

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AtulSingh
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19-08-2020

Hi @mubarakd5726232 ,
I'll try to explain with an example:

If a user has following steps:

Page A > Link 1 > Link 2 > Link 3 > Page B
In this case,
Hit Depth would be 1,2,3,4,5 respectively.
Visit depth would be 2 pages per visit.

Notice: Hit depth calculates the depth of individual step, whereas visit depth shows the aggregate in a particulat visit.
Which is why if you'd breakdown MCID by hit depth, you would see:
    VisitorID
          >Hit Depth 1
          >Hit Depth 2
          >Hit Depth 3
          >Hit Depth 4
          >Hit Depth 5
But if you break MCID by Visit depth, you would see:
    VisitorID
          >Pages per visit:2
and NOT something like:
    VisitorID
          >Pages per visit:1
          >Pages per visit:2

Since Visit Depth show you aggregate of pages visited during a visit, hence if you break any visit with more than 1 page views, no matter if you break hit depth 1, 2, 3...so on, you will always see aggreagated visit depth.

In above example: If you breakdown Hit depth 1 (or any hit depth) by visit depth, you would see 2 pages per visit.

 

Hope that helps! 🙂