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Why visits higher than entries using Page Name?

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beluks
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beluks
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29-01-2021

Hi,

 

It was my understanding that Visits should match Entries. But when I use the Page Name Dimension I get significantly lower entries than visits for each page:

 

beluks_0-1611924860059.png

 

Why is that?

 

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brentrad
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29-01-2021

Think of the Entries metric as a subset of the Visits metric. Many pages may be associated with a single visit, but only one page is the first page viewed (i.e. the entry). When applying Visits or Entries to a dimension, such as Page Name, you should always see Visits >= Entries.

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evolytics_brian
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29-01-2021

@beluks -

 

That's expected.

 

Every page viewed during a visit will get credit as a "Visit" for that visit. Only the first page viewed will get credit as an "Entry" for that visit, as that metric reflects the entry point (ie// first page viewed).

 

Consider, if a visitor views just the following five pages during a single visit:

 

1. Paid Search Landing Page (Entry page)

2. Product Detail Page

3. Cart Page

4. Checkout Page

5. Order Confirmation Page

 

The report would show 1 Entry for "Paid Search Landing Page", and all five pages would show 1 Visit. ("Order Confirmation Page" would also get 1 Exit, as this was the last page encountered.)