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Why the results did not show decimal place when allocating credit to channels via attribution IQ?

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ambert74684247
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ambert74684247
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21-02-2019

I was trying to use attribution IQ to identify the channels involved in conversion and wondered why all the numbers I have gotten are without decimal place. For example,if I use "Linear attribution model" and customer A has gone through 4 channels before his final conversion,each channel should be allocated with 0.25 credit points. I wondered why the end results has no decimal place at all?

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Gigazelle
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Gigazelle
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26-02-2019

Hi Amber, most metrics are rounded to integers in Analytics unless explicitly told otherwise.

In the calculated metric builder, you can create a metric that goes to however many decimal places you'd like:

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