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Why result data is different when applying same condition for segment as dimension and just dimension

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Guest1230
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Guest1230
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Guest1230
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02-07-2020

Greeting, all

 

I would like to know why data is different between segment and dimension applying same condition.

While I was extracting Natural Traffic, I found data was different when I applied same condition (referrer type [search engine] + paid search [Natural]) for segment as dimension and just dimension. 

Even though I have tried to read basic information on Adobe Analytics website, unfortunately could not understand why data was different.

 

Why data is different?

 

 

 

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kainth
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kainth
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02-07-2020

@Guest1230Can you please share the screenshots of the report which you are looking at? So, that I can assist you with the explanation.

 

Regards,

Abhinav