I want to measure in how many visits a checkout-button was clicked. To do so, I create a segment:
Checkout Button clicked: button name (c03) equals checkout
Now I want to calculate the number of visits. I did this for different segment-scopes:
# Visits for Segment Checkout Button clicked with Hit Scope: 1001
# Visits for Segment Checkout Button clicked with Visit Scope: 1010
If I use different scopes for the segment, the number of visits is different. I was expecting that it would be equal.
Why is it different?