Why is my Last Touch Channel only showing as Natural...

[#1]

Hi,

The First Touch Channel seems to be showing correctly (as below):

However, my Last Touch Channel seems to be showing as just "Natural Referrer" and I'm not sure why:

I have checked my Marketing Channel Expiration and Rules and both seem fine.

Any help would be much appreciated!

Thanks.

[#2]

As @PratheepArunRaj mentioned, it's certainly an issue in the Marketing Channel Processing Rules for the "Natural Referrer" channel as it's overriding on every Hit. You may want to review it.