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Why is my Last Touch Channel only showing as Natural Referrer?

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GeorgeDay
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GeorgeDay
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GeorgeDay
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17-09-2020

Hi,

 

The First Touch Channel seems to be showing correctly (as below):

GeorgeDay_0-1600353441260.png

However, my Last Touch Channel seems to be showing as just "Natural Referrer" and I'm not sure why:

GeorgeDay_1-1600353543402.png

 

I have checked my Marketing Channel Expiration and Rules and both seem fine.

 

Any help would be much appreciated!

 

Thanks.

 

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ishans52004352
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ishans52004352
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18-09-2020

As @PratheepArunRaj mentioned, it's certainly an issue in the Marketing Channel Processing Rules for the "Natural Referrer" channel as it's overriding on every Hit. You may want to review it.