Why don't visits using entry page dimension match visits using page dimension?

Question

Following advice I received through the community for a different issue, I applied the Visits metric to the entry page dimension and then did a referrer breakdown. I would like to understand why visits using the Entry Page dimension are little more than half the visits using the Page dimension.

Thanks!

SarahEOwen · Accepted Answer

Hi @hansened

To make sure we are on the same page (ha!), are you seeing something like this fake data?

Report 1

Entry Page	Visits
home page	501,524

Report 2

Page	Visits
home page	615,826

If so, then the reason for the two different values is this ::

Report 1 shows how many times the home page was the very first page of the visit (aka the entry page). In this fake report, the home page was the very first page of the visit for 501,524 visits.
Report 2 shows how many times the home page was seen at any time during the visit. It could have been the first page of the visit. It could have been the 5th page in the visit. It could have been the 10th page of the visit. No matter at what point the home page was viewed during the visit, it will show up in this report.

Another way to look at this data would be adding the "Entries" metric to the Page Report. Doing that, you would see a report like this:

Page	Entries	Visits
home page	501,524	615,826

Here's Adobe's documentation on the Entry dimension and the Entries metric

Have a nice day -

Sarah

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