I am trying to see which custom links on many pages are driving to a specific page. From what I can see, you can see custom link paths and you can see page paths, but you can't easily see the combination. I have access to Data Warehouse/Ad hoc/Workspace/Analytics.
Page A has Link W and Link X that drive to Page C.
Page B has Link Y and Link Z that drive to Page C.
I am looking for a way to see the proportion of Link W, X, Y and Z that drive to Page C.
I was thinking that I could create a segment that says:
Give me HITS for Visits who were not on Page C but within 1 hit landed on Page C -- but I get every link they clicked on for visits that match
There is also the before/after sequence I can apply to a container but I am really looking for what happens within the container.
So in general, it sounds like there isn't a relatively easy way to do this with the existing data? The team found a way to make two pulls to the data warehouse and matches the steps of the users via the marketing ID. Not a perfect system but gives us a reasonable read on how links are performing.
Any other ideas on less than ideal ways to pull this data?
This doesn't help you with your current data, but an implementation technique that we've successfully applied in a number of scenarios is to capture a "navigation tracking" value on the destination page.
The basic steps are:
Write a value to a cookie that represents the interaction you're recording
On every page view, set the value of the cookie (if it exists) to a variable then delete the cookie
You will have a value that can easily be used to break down page views by the different internal (within your site) navigation methods that were used to reach it. With the type of concatenation described by @nickhomer, the variable's value can contain a lot of other valuable information once classified.
We've implemented an eVar that on each href click collects a concatenation of current URL + destination URL + link text/title/name, then we split those out into 3 classifications with the classification rule builder. So I can easily break down all links driving to and from any specific page on our site.