What's Adobe's default Paid Search detection?

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mooreevan
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mooreevan
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26-07-2018

I'm trying to identify exact boundaries between Paid and Natural search. I know that Natural is search traffic not marked as paid.

I can find documentation on how to configure my own paid search preferences, which is great. I'm looking for what the Adobe defaults are for Paid Search detection.

paid search default.PNG

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hyderziaee
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26-07-2018

If I am getting this right, you are asking for 'how Adobe Analytics detects paid traffic by default?'

It does not. Paid traffic is only understood by AA per the paid search detection rules the report suite has setup.

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mooreevan
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27-07-2018

Thanks. Whoever set up my rules had what is evidently one giant redundancy, which I mistakenly interpreted as a default.