What's Adobe's default Paid Search detection?

mooreevan 26-07-2018

I'm trying to identify exact boundaries between Paid and Natural search. I know that Natural is search traffic not marked as paid.

I can find documentation on how to configure my own paid search preferences, which is great. I'm looking for what the Adobe defaults are for Paid Search detection.

paid search default.PNG

Accepted Solutions (1)

Accepted Solutions (1)

hyderziaee
Employee
26-07-2018

If I am getting this right, you are asking for 'how Adobe Analytics detects paid traffic by default?'

It does not. Paid traffic is only understood by AA per the paid search detection rules the report suite has setup.

Answers (1)

Answers (1)