What does the "stickiness" metric signify?



Might be a pretty simple question, but I don't fully understand what the "stickiness" metric is all about.

I know that it is calculated by: single page visits/ entries, so does this mean it measures how many visitors stay on the page and don't venture to the rest of the site?

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What you're describing pretty much defines bounce rate. Bounce rate is defined as the stickiness, or lack thereof, of a visitor. If a user visits one page then leaves, they are considered a bounce, meaning they didn't stick to your site.

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