What does the mc_audience column in a data feed contain

chrish93383904

06-06-2019

We're hoping that this may contain something relating to segments but have not been able to find any examples of what this field would contain when populated.

Given its definition (string 255) it seems unlikely that it would/could contain a full list of segments that a visit had fallen into.

Can someone point at some definitive documentation?

Thanks in advance!

Accepted Solutions (1)

Accepted Solutions (1)

Asheesh_P

MVP

06-06-2019

Hey Chrish,

Are you using server-side forwarding? You will only get this data when ss forwarding is configured correctly. see How to Verify Your Server-Side Forwarding Implementation

The mc_audiences field is a multi-value field / “list-variable”. The multiple values represent the segment IDs from Adobe Audience Manager’s Server Side Forwarding integration and are given in the subdocument’s value array, with the variable's delimiter as an ASCII character code in the delim property. "mc_audiences": {"values":["1111","2222","9999"], "delim":44}

Thanks,

Asheesh

Answers (2)

Answers (2)

stevenh20009827

Employee

06-06-2019

Hi,

The column is going to contain a list of Audience Manager segment ID's that the visitor belongs to.

Data Column Reference

One thing you can do is run the data feed and see the results for yourself.


Thanks,


Steven Hofheins | Adobe Support