Video Tracking

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JillsMatthew

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JillsMatthew

JillsMatthew

15-10-2015

Does SiteCatalyst really care how I am sending video metrics to SiteCatalyst?

I mean, is it mandatory that I must use media object for video tracking? Alternatively, for each event/milestone, can I send the values using custom link tracking methods?

Will it make any difference in the reports?

Thanks
J M

Accepted Solutions (1)

Accepted Solutions (1)

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AlexisCazes

MVP

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AlexisCazes

MVP

AlexisCazes
MVP

15-10-2015

Hi,

 

It depends what you want to obtain. The video implementation that Adobe provides allow to automatically populate specific reports and metrics. Using the video heartbeat is even better as no custom variables are used.

Now if you do not have the new JavaScript appmeasurement installed on your website and you don't want to use to video reports provided by the video implementation by adobe then you can do it via custom link tracking.

I did a project not so long ago where the customer only wanted the video details and the metric start and complete and was running low on eVars.

On the  start of the video I used custom link tracking to send an eVar with the following format as value "Video Name|Video id|Video start" and an event for start.

On video complete I send the same eVar with formart "Video name|Video Id|Custom duration" and an event for complete.

I also create a rule builder classification to classify automatically the eVar values.

 

Best regards.

 

Alexis Cazes

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