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Video Time Spent

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terencen3759805
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terencen3759805
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07-08-2018

Hi,

The Video Time Spent metric is given in Seconds. This is how Google Analytics also reports viewing time. We've been told by GA that to convert seconds to hours, the calculation is to divide by 6 (not 60) to get minutes, then 60 to get seconds, so 360. Is this the same for Adobe Analytics? Or is it correct to divide by 60 for minutes and 60 for seconds?

Thanks,

Terence

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Rydal_Williams
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24-08-2018

Terence,

This document goes into details about how video tracking is accomplished.

https://marketing.adobe.com/resources/help/en_US/sc/appmeasurement/video/analytics_video.pdf

Hope it helps.

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