Unspecified Data In Adobe Analytics

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roshanc44331495

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roshanc44331495

roshanc44331495

05-07-2018

Hi,

I have implemented the custom tracking through DTM but in Adobe Analytics 80% data is Unspecified while checking in debugging mode it's showing the accurate data is being passed to the AA.

What changes I need to make in tracking code?

P.S. I have implemented the events through SC tool >> Customize Page Code > Editor.

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Thanks!

Roshan

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nickh86417692

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nickh86417692

nickh86417692

05-07-2018

When you say "unspecified", what are you referring to? Are you looking at the pages report and 80% of page views have an unspecified pagename? Or 80% of unique visitors have an unspecified mobile device? In many cases, high levels of unspecified values in a report is normal.