I'm new to Analytics and not an IT person. I'm trying to figure out how many Unique Visitors I'm getting and the numbers that my reports are giving are way to high. Is there a way to confirm when it says I have 108 unique visitors in an hour, who those unique visitors are?
Unique Visitors are individual visitors with a cookie assigned to them. So that means that if you go to your site with one browser, you are one Unique Visitor. You can technically be a second Unique Visitor if you go to the same site on a different Internet Browser. To further break it down by Visits, feel free to see our doc here: Compare unique visitors and visits
Hope this helps! Let us know if you need anything else!
Further to this, these cookies values are captured in post_visid_high and post_visid_low columns in the data feeds. This is a method that helps you analyze in detail who these visitors are and where are they coming from.