Hi All,
I am not understanding why Unique Visitors for Typed/Bookmarked in Referrer Types
is not matching with Direct Channel Unique Visitors in Last Touch Channel.
Why there is a difference?
Sushant
Solved! Go to Solution.
you are comparing to almost conpletely different things, I try to explain and give you more hints to solve your question.
Just giving you an example of a visitor journey (visits)
1. visit: a "direct" entry to your site
- referrer type "direct"
- marketing channel "direct"
2. visit: an entry from campaign
- referrer type "other websites"
- marketing channel "paid traffic" (depending on setup)
3. visit (similar to 1) a direct entry
- referrer type "direct"
- marketing channel "paid traffic" (no new channel!)
I hope this explanation helps to see the difference
you are comparing to almost conpletely different things, I try to explain and give you more hints to solve your question.
Just giving you an example of a visitor journey (visits)
1. visit: a "direct" entry to your site
- referrer type "direct"
- marketing channel "direct"
2. visit: an entry from campaign
- referrer type "other websites"
- marketing channel "paid traffic" (depending on setup)
3. visit (similar to 1) a direct entry
- referrer type "direct"
- marketing channel "paid traffic" (no new channel!)
I hope this explanation helps to see the difference
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