Understanding How visits behave if a User returns from Different Channels

manishk56775265

15-01-2018

Hello All Adobe Experts,

If a User comes from Google Organic Search at 10:00 AM and leaves at 10:05 AM

Returns from a Paid Search at 10:15 AM and leaves by 10:30 AM

Will this be counted as 2 visits i.e. first from Organic Search and the next one from Paid Search or will it be just one visit from Organic Search?

Considering Paid Search on order no 1 & Natural Organic Search on order no 2 of the Processing rules.

Regards,

Manish Khemani

Accepted Solutions (1)

Accepted Solutions (1)

ursboller

MVP

15-01-2018

Sssuming you are using the default visit definition (Visit), it will count as 1 visit.

however you can use the “last touch instances“ as the metric, which will count 2 (one for each channel).

if you break it down by „last touch channel“ you are able to see both channels.

idea: use a calc metric with „marketing channel instances“ and „visit“/„reporting window“ participation to give credit to the first channels - and compare with the regular instance and visit metric.

(will stop here in writing about attribution modelling )

Answers (5)

Answers (5)

Gigazelle

Employee

19-01-2018

Yes, visits in context of marketing channels can belong to more than one channel. Looking at a report would show both channels they touched during a single visit.

manishk56775265

16-01-2018

So if I apply this new  segment (i.e. visit-segment where “last touch instances“ equals 1) on visits - then for my raised query i.e.

If a User comes from Google Organic Search at 10:00 AM and leaves at 10:05 AM

Returns from a Paid Search at 10:15 AM and leaves by 10:30 AM

Google Organic Search will show 1 Visit, and

Paid Search will show 1 Visit.

Is My understanding correct?

Regards,

Manish

ursboller

MVP

15-01-2018

if you compare „last touch instances“ vs. „visits“ without any segment, it is possible that visits is higher than instances. this is due to the fact that the last touch keeps its value for 30 days (depending on configuration). that means if a user returns without touching a channel, it keeps the channel from the last visit. therefore it‘s counting a new visit without increasing the instance metric!

if you only want to see visits where the user touched a channel you need to use a segment (eg a „visit“-segment where “last touch instances“ equals 1). with this segment applied the metric for instances should be at least the same as visits, in most cases it‘s higher (since a user can touch more than one channel during a visit)

hope that helps

manishk56775265

15-01-2018

Thanks for your response but if I use Marketing Last Touch Instances as the metric, I see the figures for it are always less than the Visits for 'Last Touch Channel' dimension,

And as per your explanation the figure for visits should be lesser than that of Marketing Channel Last Touch.

Any thoughts or guidance on this?

Best,

Manish