I'm trying to prepare for the Business Practitioner exam but I'm having a hard time finding information on adobe's strategy from a theoretical standpoint. I get how to make reports, etc and there's a ton of documentation on how to do it. But for questions like, "what is adobe analytics methodology for visitors", I can't find any documentation on that kind of stuff. With Google Analytics, it's everywhere. If you want to learn GA, the theory is well documented. With Adobe, you have to buy into their semantics, which I'm more than willing to, but I need to be able learn it first.
Does anyone know where I can find Adobe Analytics' methodology rather than the how to's?