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We are observing vast difference in paid social traffic on App if compared to Mweb. The difference is nearly 85%. We are very aggressive on PAID SOCIAL marketing with multiple campaigns running on social media daily.
@Ashish_JadhavPlease try to look at the results using Marketing Channel as a dimension & Marketing Channel Instances as a metric as shown below & let us know if you still notice the same behavior.
Also, if you need to further breakdown the Marketing Channel Dimension then try to break down the Marketing Channel dimension line item with Marketing Channel Details dimension.Please try these suggestion & let us know the results.
How is tracking of social media campaigns done in adobe analytics ?
Below are the some of links to help you with the same
Hope this helps,