Traffic from Display banner ads



Our company placed display banner ads to online publications.  We served the ads using Google Campaign Manager and provided the tags for the publishers to implement the tags to their site.  When I checked the Analytics, almost 96% of the traffic from banner ads were from referral, specifically I have no idea why.  Does anyone know?  


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Answers (1)

Answers (1)



It could be possible that your Ads are having a redirect which would cause this.


To fix this, you may want to use referrer override functionality.


Please ref:


Hope this helps.