Traffic channels on Adobe Analytics



Hi everyone,

Could someone tell me which is the right dimension for the Traffic Channels on Adobe Analytics? I mean how can I split my traffic between channels like Organic, Direct etc on Adobe Analytics?

Referral Type, could be an option?

Thanks for help!


Accepted Solutions (1)

Accepted Solutions (1)



I would need to start in the Marketing Channel Manager under Admin > Edit Settings > Marketing Channels. From there you need to set-up all of the channels that you will be grouping traffic into. After creating those, you need to apply Marketing Channel Processing Rules so split your traffic into the channels you created.

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