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Does anyone here track swipe ups from Snapchat correctly?
We are only able to track aprox 5% of all snapchat swipe ups and these tend to be 99% iphone.
Is there any problems with the in app browser in Snapchat?
Snap accepts agency-generated 1x1 impression trackers for both top snap impression and swipe up actions.
You may need to revisit snapchat swipe-up tags setup. If using DCM/IAS/Moat or mDAR ensure that you follow instructions by snapchat to implement it correctly.
Thanks for your input
We'll look into this and see if this can help us resolve the issue, I'll try to report back with our findings