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Tracking Swipe Ups from Snapchat in Adobe Analytics

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Sondre1234
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Sondre1234
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29-08-2019

Hi,

Does anyone here track swipe ups from Snapchat correctly?

We are only able to track aprox 5% of all snapchat swipe ups and these tend to be 99% iphone.

Is there any problems with the in app browser in Snapchat?

Thanks!

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Asheesh_P
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Asheesh_P
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02-09-2019

Snap accepts agency-generated 1x1 impression trackers for both top snap impression and swipe up actions.

You may need to revisit snapchat swipe-up tags setup. If using DCM/IAS/Moat or mDAR ensure that you follow instructions by snapchat to implement it correctly.

Note:

  • Snapchat do not accept the “A HREF” standard tag, nor do accept Iframe, JavaScript, Internal Redirect, or VAST DCM tag types.
  • Attachments can only be viewed when Snapchatters opt to swipe up on or tap the CTA.

Thanks!

Asheesh

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03-09-2019

Hi Asheesh,

Thanks for your input

We'll look into this and see if this can help us resolve the issue, I'll try to report back with our findings

Best,

Sondre