Marketing wants to know how many product views, orders, etc. came from visits originating from a specific email or link.
Marketing sends 1000 emails with the link www.mysite.com/promo1?campaign="free_ship_email"
150 users click that link in the email
During those 150 visits, there were 320 product views, 145 cart adds and 12 orders resulting in $3000 in sales.
How do I report on this in Workspace? I am guessing I need to capture this value in an evar, which expires after visit, and add a filter for evar="free_ship_email" but I am not sure where to go after this.
FYI, I use Adobe Launch, not DTM. Any help is appreciated.