Tracking Code Reporting

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davidb98884514
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davidb98884514
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15-10-2015

I'd like to know how success events are attributed when visitors come through various channels.

For example, a visitor comes to the site via paid search, where the destination URL is www.domain.com?cid=paidsearchA, and doesn't make a purchase. Then a day later comes to the site via display ad, where the destination URL is www.domain.com?cid=displayB, and makes a purchase.

Under a Tracking Code (s.campaign) report, how is the order attributed? To the first channel or second?

Thanks,

David

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AlexisCazes
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15-10-2015

Hi David,

 

The default allocation of s.camapaign variable is most recent (last touch) allocation. The last value in the s.campaign get credit for the success event. 

You can change the allocation under STAR >> ADMIN tools >> REPORT SUITE >> SELECT REPORT SUITE >> EDIT SETTINGS >> CONVERTION VARIABLE >> CONVERTION variable..

 

You can change the allocation to first touch >> first value get all the credit or linear, each value get a percentage of the credit.

 

Best regards.

 

Alexis Cazes

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