How do you setup/create tracking codes for Exact Target email campaigns? We were told by SalesForce that we need to set this up in Adobe Analytics first before we can integrate it with Exact Target.
evar1, 2, and 3 are just for examples. Select the ones you have setup.
Something like this:
That was provided by our Exact Target agent.
Usually email campaigns have a query string parameter that you can track. Do you know what query string parameters you're going to use in the URL?