Tracking code attribution across multiple marketing channels

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13-10-2020

LastTouchOverride.PNGWe encountered the reporting issue with the tracking code that is attributed to more than 3 different marketing channels simultaneously (see screenshot below). We are particularly confused about the “direct” channel to be #1 ( # of clickthoughs) and how it can be associated at all with a campaign tracking code in the first place. Are we missing something here? Please advise. @y-shishkaLastTouch.PNGMicrosoftTeams-image.png
 

 

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Andrey_Osadchuk
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14-10-2020

For example, a visitor could come in September via Direct and then in October via an ad campaign (tracking code).

Can you share a screenshot when the Tracking Code is broken down by Last Touch Channel?

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Andrey_Osadchuk
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14-10-2020

For further investigation check the processing rules.

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Andrey_Osadchuk
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14-10-2020

Open Report Suites > Marketing Channels > Marketing Channel Manager and check what channels have the "Override Last-Touch Channel" option enabled/ disabled. Ideally, share a screenshot.