track usage of back-button

[#1]

Hi all,

I would like to measure and analyse users who hit the back-button.

What would a segment look like, for this scenario?

Any ideas or experiences that you can share?

Regards

Stefanie

[#2 · Accepted solution]

I do not think it is possible within Adobe Analytics to track clicks on the browser's back button. AA can only track links on a site and cannot track click actions on the browser's features - say back button, new tab, close button etc.

Always happy to stand corrected if this isn't the case.

[SAPKvetchus]

Very simply depending on how you tag the click action one could use.

Activity Map click instance

or Custom click event

Then create a segment based on:

given page where visit includes a (you can even set rules to determine order of elements in segment, so that visit then action occurs)

Activity Map click instance

or Custom click event

good luck

[SAPKvetchus]

Worth pointing out that the OP was asking about the browser's back button, not a button on the page labeled "back" - JS click handlers and Activity Map cannot detect clicks on browser buttons at all.

[#5]

think from another perspective, are you looking for "top returned page"?

User is on page A, then click any link to page B, and click "back" button of the browser to page A.

So page A get a "return", or saying, the "page name" of the "previous 2 page" of Page A, is Page A.

[#6]

You are absolutely correct. I misread the initial question as I thought it related to page level back button.

Adobe Analytics does not capture browser back button. Apologies for any confusion casued.