Track Multiple Answer Choices on Click - Capture Survey Data in Adobe Analytics

[samk10]

Hey Community Members,

Our team is currently working on updating the website's design. As part of this update, users will be asked to answer a few single-choice questions. To collect this information, I am planning to record their selections upon clicking the "complete" button. Initially, I thought about using an eVar but it may not be suitable for future surveys with more questions due to character limitations. I am considering using a list variable, but since I have not used it before, I'm open to other suggestions. Are there any alternative options I can explore?

Thanks,

Skal

[jeff_bloomer · Accepted solution]

@samk10 Officially, I would not recommend Adobe Analytics as the primary system to capture the initial data for what I would consider the "source of truth."  Adobe Analytics is a behavioral analytics tool first, and there are so many other tools out there that are better at capturing survey results.

Now, if you're looking to capture things like form abandonment, or error rates, etc - THOSE are the types of things I would consider using Adobe Analytics against your survey to understand.

[Jennifer_Dungan]

Adobe Analytics really isn't a good tool for such purposes.. Adobe is about collecting behaviour and patterns, and analyzing data with a time frame.

Since Adobe is subject to following "no not track" directives, as well as being blocked by a lot of ad block/privacy blocking add-ons, you will potentially lose responses.

Not only that, you will have to use up your limited number of dimensions for each written answer; or try to combine these into something like one of your 3 available list items, or using Products list so that you aren't limited by your 255 character limit, would still not be the easiest to parse and understand your survey.

You would be better off using an actual survey software to collect survey data... however, you could create tracking on the survey to understand falloff within your survey (to understand how many people start and complete / or leave the survey and where they stop)