Track google display ads

FrancisDCon

12-03-2018

I need someone, anyone, to help walk me through some step by step simple processes I need to take to set up tracking for google display ads.

Goal:

Some clicks google display ad > lands on specific page on site > takes action. Which ad (tracking code) caused the action?

Accepted Solutions (1)

Accepted Solutions (1)

Gigazelle

Employee

21-03-2018

give all your google display ads the same query string parameter, then give each display ad their own unique query string value. For example:

example.com?gid=display1

example.com?gid=display2

example.com?gid=display3

In Adobe Analytics, set up Paid Search Detection and set it to the query string parameter you have defined for paid search.