Track google display ads

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FrancisDCon

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FrancisDCon

FrancisDCon

12-03-2018

I need someone, anyone, to help walk me through some step by step simple processes I need to take to set up tracking for google display ads.

Goal:

Some clicks google display ad > lands on specific page on site > takes action. Which ad (tracking code) caused the action?

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Gigazelle

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Gigazelle

Employee

Total Posts

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459

Correct Answer

734
Gigazelle
Employee

21-03-2018

give all your google display ads the same query string parameter, then give each display ad their own unique query string value. For example:

example.com?gid=display1

example.com?gid=display2

example.com?gid=display3

In Adobe Analytics, set up Paid Search Detection and set it to the query string parameter you have defined for paid search.

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Edison_Lai1

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Edison_Lai1

Edison_Lai1

12-03-2018

Hello,

Actually,you can set cid on url.

ex. "your website url"?cid=google_20180313....

then you can use tracking code report on omniture.

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PratheepArunRaj

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PratheepArunRaj

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PratheepArunRaj
Moderator

12-03-2018

Dear Francis,

Campaign Tracking is what you need to do. Go through the link Campaign Tracking [Inside Omniture SiteCatalyst] | Adobe Blog to set up on your own.

Thank You

Arun