Hello all seniors,
Is it possible to get some metrics from dimensions for those "bounce traffic".
For example, is it possible to know "time spent per visit" for "bounced traffic".
Real case:
User come to 1 page, but left without any activity, how long time users usually spent?
By doing this, I may know the possible reason user "bounced" and the media performance.
e.g.
visits from media 1 landing to page A, 60% bounced, average time spent for bounced traffic < 3s;
visits from media 2 landing to page A, 60% bounced, average time spent for bounced traffic between 30-45s;
then possibly advertised content on media 2 is helpful to users and matched the content in landing page, but we need to give further CTA links.
and content on media 1 is not helpful to page A. we either change the content or change the media.
Please advise.
Thanks.
H