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The definition of Return Visits in Help document

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jaykwon
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jaykwon
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23-04-2019

Dear guys,

I found a definition of return visits like below and it says that it includes "non-cookied visitors."

Return Visits

Return Visits

Shows the number of visits where visit number is greater than 1 and includes non-cookied visitors.

Could anyone explain more about this? I don't understand how they can include "non-cookied visitors".

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Asheesh_P
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Asheesh_P
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23-04-2019

Hi Jay,

Here "non-cookied" visitor means visitors who do not accept a tracking cookie. See more details here: v15 Visits Metric Includes Non-cookie Visitors

Adobe tracks those visits with the help of query param collection method (IP Address, User Agent, Gateway IP Address). More details Fallback ID Methods

Thanks,

Asheesh

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