Success Event and Marketing Channel

Forum|Forum|4 years ago
October 28, 2021
2 replies
2668 views

I am new to Adobe Analytics, was unclear with the use Success Events if i am configuring Marketing Channels.

Analytics

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Best answer by jeff_bloomer

Getting a little frustrated with "Me Too" firing when I go to reply, but that's something I'll take up with Adobe.

Meanwhile, could you please provide some additional context for your question? What exactly are you wanting to understand as it relates to Success events with your Marketing Channels?

jeff_bloomer

Accepted solution

Community Advisor and Adobe Champion

Getting a little frustrated with "Me Too" firing when I go to reply, but that's something I'll take up with Adobe.

Meanwhile, could you please provide some additional context for your question? What exactly are you wanting to understand as it relates to Success events with your Marketing Channels?

C

coolclassicAuthor

Level 2

Thank you Jeff for your response, i replied to Alexis about my confusion.

Alexis_Cazes_

Level 10

Please check this documentation first:

Get Started with Marketing Channels | Adobe Analytics

I believe the documentation should answer several of your questions.

Really what is important is to make sure you set your channels correctly, in the right order and with the right processing rules and the right overwrite channel option. During processing it will run the rules in the order specified and therefore if the analytics hit matches more than one rules, the first one will be matched and rules after the matching rule will never be evaluated.

C

coolclassicAuthor

Level 2

Thank you Alexis, what confuses me is the use of Success Events which i understand are the events that happen on the site that are conversion or might lead to conversions, also it will direct you to give proper credit to the conversions for e.g. Which keywords contributed to the e-book downloads instead of giving credit to the product landing page.

Also in case of Marketing channels you are analyzing which channel contributed to conversion by configuring tracking codes and processing rules.

Am i making any sense here or asking very irrelevant question....