Hi all,
We noticed that we have pics in Snapshat visit-trafic : numbers are illogically high for our campaigns.
With our media agence, we worked out that this was due to a “SnapChat-preload” function, a Snap-bot “preparing” all links in our ads and preloading the links. Adobe identifies all these preloads as visits although no user actually visited the link.
A filter (segment to exclude) was created to exclude them :
- hit coming from Last touch channel detail contains “social_SN” identifying Snapchat (parameter in the URL used)
AND :
Pageview for hit does not exist
OR
Display width x height in real pixels = undefinedxundefined
OR
Display width x height does not exist
Do you have any suggestion on how to avoid the load of the preload in Adobe Analytics ?
Are these “undefined” visits bot-visits that we have to exclude?
By doing this, I’m afraid to also reject other info that are correct. Is there any specific user agent dedicated for snapchat ? I suppose this problem concerned also others users of Analytics. How do they deal with this ? What are the recommendation from Adobe ?
Thanks
Robin