Hi,
I have some difficulties explaining numbers from the 'visit depth' dimension and the 'single page visits' metrics. Here an example:
I have a segment X (Visits where page starts with 'expats'). I build a first table (table1) using this segment with 'visit depth' as dimension and 'visits' as metrics. This results in rows like this:
- Pages per visit: 1 - 47 visits
- Pages per visit: 2 - 19 visits
- Pages per visit: 3 - 13 visits
- Pages per visit: n - ...
- TOTAL = 131 Visits
Next I build a table (table2) crossing the 'single page visits' & 'visits' metrics with the segment X. The result returns the following:
- Segment X - 40 Single Page Visits | 131 Visits
I want to calculate the % of single page visits. From my understanding the # of visits with Visit Depth = 1 Page per visit and # of single page visits should both result in the same %. However, from table1, I would get 36% (47/131=35,8%). Based on table2 I would get 31% (40/131=30,5%). I reproduced this example with several segments (and much higher volumes) and the difference appeared in every other case.
Could somebody explain me how to interpret this difference correctly?
Thanks in advance,
Michael