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If you set up your evars, events and props in DTM (ie. Event based rule evar16=xyz), do you then also have to go into Adobe Analytics>Admin>Report Suites>Edit Settings>Conversion Variables and also set up the evar/prop/event?
Thanks! I'm having some issues setting up an event-based rule and can't figure out why. That was my last guess as to maybe I wasn't supposed to have the evar set in both places :(