My aim is to take a look at how many people are returning to our website through one specific entry channel (mass e-mail). So what I did was create a segment that contains only traffic that has a specific campaign ID to filter out the mass e-mail visitors. After that I'm looking at the following metrics:
- Unique Vists
- Yearly Unique visits
What I'm hoping to see is that the yearly unique visits is declining relative to the unique visits. What I would like to verify is if the 'yearly unique visits' metric also respects the segment, does anyone know?
Let me give an example, consider scenario A:
- User enters through google natural search at moment A
- User enters through mass e-mail at moment B
When looking at the segment that filters for the mass e-mail, will this user show as a yearly unique at moment B, or will the fact that he already visited the site at moment A mean he's not a yearly unique visitor anymore in the scope of the segment?