Segment for hits beyond last view of Page [A]

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williamh8767014

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williamh8767014

williamh8767014

19-03-2019

Tried playing around with the sequences in segment builder but struggling on this one. I'd like to create a segment that contains the hits within visits that are after the last view of a page.

To elaborate, consider one may have a degree of churn within the booking funnel. A search is done, landing the user on the search results page, they then progress to view one of the products returned, then go back to the search results. This might repeat a few times while the user is browsing available products.

One wishes to study how their last cycle performs against the rest, e.g to try to identify themes around someone abandoning their search.

For this I would create a segment that contains only the hits in after the last view of the search results page within a particular visit.

I've tried using the 'only after sequence' filter without success. Specifically, as attached below.  To validate the segment is created correctly I created a fallout funnel for Search>Search>rest of the funnel. With no segment filter I see a portion of visits going from the search, back to the seach and then through the rest of the funnel, as expected given the described churn. However with the above segment applied, I still see this. Whereas one would expect to see no falltrought from search to search if this segment contains only the hits after the last hit to the search page.

Hope that makes sense! Looking forward to hear how this might be better executed.

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