Segment Comparison(Hit VS Visit VS Visitor)

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kodaio44098824

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kodaio44098824

kodaio44098824

13-11-2018

Hello

I recently started studying Adobe Analytics.

But I have not understood idea of segmentation correctly.

I have made some documents for my deep understanding of Hit vs Visit vs Visitor.

Could someone let me know if my understanding is correct or not. (Especially visitor case of following)

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ursboller

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ursboller
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14-11-2018

hi kodaio44098824

visitor segment: yes, if visit 1 or visit 3 mathces the criteria, visit 2 will be included in visitor segment.

results:

you are looking at revenue. did you check for missing data? it might be possible to have the same revenue on all segments, if no visitor had the pattern you mentioned in the example in the selected time range!

I would check for other metrics such as "page views" and "visits" and check for difference.

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ursboller

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ursboller
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15-11-2018

Hi kodaio44098824

I love the page from pedro and explanation of sgmments, have a look here: https://www.pedromonjo.com/2017/02/adobe-analytics-segment-containers/

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kodaio44098824

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kodaio44098824

kodaio44098824

15-11-2018

Thank  you so much.

Now I Understand concept of segment.

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kodaio44098824

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kodaio44098824

kodaio44098824

15-11-2018

Thank you so much.

I could figure out why revenue of visit and visit was same.

All visitor purchase per 1 visit.

Again,Thank you so much.

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ursboller
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14-11-2018

your segments and data look ok. it just means that you had no visitor who bought both above AND below the limit...

to check if that is true, make a visitor segment with hit "order above" and hit "order below" - should be zero unique visitors

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kodaio44098824

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kodaio44098824

kodaio44098824

14-11-2018

Thank you so much for helping me.

I added more more metrics here.

And change time range for longer one.

But Revenue is same.

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Let me add detail of segment for just in case.

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kodaio44098824

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kodaio44098824

kodaio44098824

14-11-2018

If my understanding correct,

I think that revenue should not be same unlike following result.

Why does it happen?

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kodaio44098824

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kodaio44098824

kodaio44098824

14-11-2018

Thank you for the answer.

So my visitor case is correct due to following reason?

Since Visit 1 and Visit 2 matches criteria,visit 2 is included even though Visit 2  match criteria.

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ursboller
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14-11-2018

for all others reading the question, the other forum thread mentioned above can be found here:

Is my understanding of hit container in segment correct?

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14-11-2018

Hi kodaio44098824

Since already explained in the other forum question I will not go into details about hit vs. visit (they should be clear by now due to the discussion in the other thread)

visitor segment

according to your scenario all visits of the user are included in the segment, as soon as any visit matches the criteria. that means, in the visitor example you would see all visits.

let me know if you have any more questions