Sales Variance to Business Systems

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krista_ruskin

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krista_ruskin

krista_ruskin

30-06-2016

We typically see a 3-5% variance in sales when comparing Adobe to our Business (SAP/BI) systems (usually Adobe is a bit low). What is considered to be a normal variance? What typically causes such a variance? For lack of evidence of other causes, I have always suspected that the tracking pixel (located 75% down the page) doesn't have a chance to load before the consumer closes the window. Other thoughts or sources of what is industry standard is most welcome. Thank you!

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TanmayMathur

Community Manager

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TanmayMathur

Community Manager

Total Posts

1.2K

Likes

240

Correct Answer

421
TanmayMathur
Community Manager

12-07-2016

Hi Krista,

Different web analytics tools have different ways to measuring data. You are right about the tracking pixel which may be one of the reasons. Other sources which I can think of is how a value is credited to a conversion. There are different types of allocation about which you can read here https://marketing.adobe.com/resources/help/en_US/reference/conversion_var_admin.html

I hope this helps.

Tanmay

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