Rename a Marketing Channel

jianlingx860430

07-07-2020

Hi,

 

We want to change one of our marketing channel name, but are afraid of doing so because we are not sure if it's retroactive. Could you please let me know if we can still see our historical data for the channel if we rename it?

 

Thanks,

Jian

Adobe Analytics Last Touch Channel Marketing Channels

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Answers (2)

Answers (2)

Bhemarasetty_vani

10-07-2020

Hi @jianlingx860430 

 

You can rename your marketing channel name to another,All channel name changes are retroactive. However, any rule changes that correspond to the new channel name will only apply going forward—the rules are not applied retroactively. In the case of renaming “Internal” to “Session Refresh” the associated rules and historical data will not be effected. 

 

Hope this helps

 

sucagarw

07-07-2020

Hi,

 

Yes, its retroactive and as you change the name of the channel you would be able to see the changed name in the Marketing Channel report.