Referrer TYPE = Social Networks | Traffic is very LOW.





We are getting very low social traffic referral for our website. i.e., 20K visits for example in Adobe Analytics. 100K in LinkedIN analytics tool.


We are doing linkedIn campaign in their respective analytics tools. When we tried to compare the ADOBE analytics traffic with linkedIn analytics data. LinkedIN analytics is HIGH.


Currently, I'm segmenting like this way > Referrer TYPE = Social Networks


Please let me know whether I'm missing out anything.

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I can't comment on Adobe's method of classifying referral traffic under "Social Network".

But if you are running a campaign in LinkedIn, then I think you should be using Campaign Tracking Codes with those links. You should then be able to report their performance with Marketing Channels.